Ironman Community of Athletes
Ford recently expanded its role with Ironman through the creation of the Ford Training Team, a new online community for athletes at www.fordtrainingteam.com. It’s a place where people training for Ironman or any type of endurance sport can share stories, photos and videos.“Many endurance athletes like to join clubs where they can compare notes and compete with other athletes,” said Peters. “This Web site provides a forum for them to do just that. It also offers tips on conditioning, nutrition and videos from the pros, like Ironman athlete Chris Lieto.”
Ford is teaming up with other Ironman supporters to offer rewards to participating athletes, such as heart rate monitors and wet suits.
Ford enters sixth year as title sponsor of Ironman
Ford is in its sixth year as title sponsor of Ironman events, a series of seven Ironman qualifying events in the U.S., and the Ford Ironman World Championship in Kailua-Kona, Hawaii. The series also consists of five additional Ironman 70.3 races (formerly known as the Half-Ironman) in the U.S. and the Foster Grant Ironman World Championship 70.3 in Clearwater, Fla., of which Ford is the presenting sponsor. Each full-distance Ironman race consists of a 2.4-mile swim, 112-mile bike and 26.2-mile run competition.

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